Let’s face it, reaching audiences today is tough. Email inboxes are overflowing, search traffic feels like a gamble, and social algorithms change overnight. That leaves brands, publishers, and retailers searching for a way to make real, reliable connections.
Opt-in notifications step into that role beautifully. They land right where people are already spending time, and they get noticed. Industry benchmarks show opt-in open rates can climb as high as 75%, while email usually hovers around 20%. (Source: Engagement Benchmarks, 2023)
Why Retention Is the Real Win
Getting a click is great, but keeping customers around is what really drives growth. Opt-in shines here too. Studies show that users who regularly receive push notifications have retention rates that improve by more than 120%, and for the most engaged audiences, retention can soar past 800%.
Well timed, relevant messages do not just bring people back once, they keep them coming back. (Source: Mobile Usage Study, 2024)
Smarter, Not Louder
The secret to opt-in success is not volume, it is relevance. Sending more notifications does not guarantee results. In fact, research shows that personalized messages perform more than 40% better than generic ones.
At the same time, a Reuters Institute study found that 43% of users disable notifications if they feel overwhelmed or bombarded with irrelevant alerts. Pushly makes sure every message counts by focusing on targeting and personalization so audiences feel understood rather than annoyed. (Source: Reuters Institute, 2025; Mobile Engagement Benchmarks, 2024)
Why Pushly Leads the Pack
So what makes Pushly different? It is our focus on audience ownership and personalization powered by AI. Instead of flooding users with notifications, Pushly partners average 10% click through rates because we deliver smarter, not more.
By helping brands take control of their audience relationships, Pushly offers stability in a digital landscape where relying on external platforms gets riskier by the day. (Source: Pushly Partner Data, 2025)
Wrapping It Up
Email is not gone, but it is not enough anymore. Between AI filters, crowded inboxes, and shifting algorithms, even strong messages can go unseen. The brands winning today are those taking control of their audience relationships, and that is exactly what Pushly helps them do.
Pushly makes communication direct, personal, and timely. Instead of hoping your message survives the inbox, our opt in notifications reach people where they are, with content that matters to them. Every message is designed to add value, not noise.
This approach drives real results. Higher engagement, stronger retention, and measurable ROI come from owned, permission based connections, not guesswork. Pushly gives brands the tools to make that happen. We help you build real relationships with your audience and turn every notification into an opportunity for growth.
