Resources

October 7, 2024

Every skilled marketer knows that delivering personalized experiences is necessary for meeting the needs...

September 30, 2024

In today’s digital landscape, knowing your customer is no longer a “nice-to-have” — it’s a necessity....

September 18, 2024

The collection and application of first-party data has a long history that dates back to the early days...

August 28, 2024

As any skilled marketer knows, testing and optimization are essential for maximizing ROI on campaigns....

August 20, 2024

The fire hose of traffic that once flowed steadily from Google search is beginning to slow down, and...

August 9, 2024

If this year’s Prime Day is any indication, consumers are spending more money. With an over 10% bump...

August 3, 2024

Google’s announcement that it will no longer phase out cookies, but instead allow browser-level...

July 3, 2024

With the 10th anniversary of Amazon’s Prime Day taking place on July 16-17, the internet is buzzing with...

July 1, 2024

AI was a significant topic of discussion at Cannes (no surprise there). We came away contemplating the...

June 7, 2023

and Depth of Sessions Overview A global audience TV and entertainment company was looking for ways to...

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