As COVID-19 grew from an isolated incident to a full blown pandemic, news publishers worldwide have experienced surges in traffic as audiences seek the latest coronavirus updates. While no strangers to breaking news, the unprecedented nature of the COVID-19 pandemic has publisher teams working rapidly to ensure timely content is delivered to interested audiences — and many are using the relatively new web push notification channel.
Pushly uncovered trends in web push notification use by news publishers (and consumers) across the globe during the height of the coronavirus outbreak in Q1 2020. What they found was a staggering 11x increase in clicks on coronavirus-related push content from February to March.
