The Challenge of AI Filters
Artificial intelligence is changing how inboxes work. Today, AI decides which emails matter and which never get seen. For brands and publishers, that means even the best crafted campaigns can end up buried in promotions tabs or spam folders. Industry data shows that average open rates for email hover at only about 20%, making it harder and harder to justify email as the sole engagement strategy. (Source: Engagement Benchmarks, 2023)
Pushly helps solve this challenge by giving brands a way to cut past inbox clutter. With web push, in-app notifications, and mobile alerts, messages land where your audience already is and they actually get noticed.
Opt-In Notifications Deliver Real Reach
Unlike email, notifications are permission based and direct. Users who opt in are saying, “Yes, I want to hear from you.” That makes every interaction more valuable. Push notifications consistently achieve open rates of up to 75%, far outperforming email. (Source: Mobile Engagement Benchmarks, 2024)
With Pushly, brands gain control of these opt-in channels, ensuring their content gets delivered in real time, on the device their audience prefers. It is a way to stay visible and relevant without depending on unpredictable algorithms or filters.
Driving Retention and Repeat Visits
The real power of push goes beyond the open. Studies show that users who regularly receive notifications see retention improve by more than 120%, and in the most engaged segments, retention can climb by over 800%. (Source: Mobile Usage Study, 2024)
Pushly makes this possible through smart segmentation and AI powered personalization. Instead of blasting the same message to everyone, Pushly enables brands to deliver the right content at the right moment. This creates habits, builds loyalty, and keeps people coming back.
Relevance Is the Difference
The biggest risk with any notification strategy is overdoing it. Research confirms that personalized notifications deliver engagement more than 40% higher than generic ones. At the same time, 43% of users disable notifications entirely if they feel overwhelmed by irrelevant alerts. (Source: Reuters Institute, 2025; Mobile Engagement Benchmarks, 2024)
Pushly is built to solve this. Our platform prioritizes relevance, personalization, and timing so audiences see value in every message. With industry leading click through performance, Pushly partners prove that smarter engagement, not louder engagement, is what drives ROI. (Source: Pushly Partner Data, 2025)
The Pushly Advantage
AI may be filtering email, but Pushly puts the power back in your hands. By creating direct, owned channels with opt-in notifications, Pushly allows brands to bypass filters and take control of their audience relationships. Every notification is more than a reminder. It is a personal touchpoint that deepens connection and drives growth.
When you rely solely on email or third-party platforms, you give up control. With Pushly, you own the channel, the data, and the relationship. That ownership translates into stability, measurable results, and a communication strategy that future proofs your business.
