How Push Notifications Win Customers Back
Every retailer knows the frustration of abandoned carts. A customer browses, fills their cart, and then disappears before checking out.
Research consistently shows that cart abandonment rates hover around 70%, making it one of the biggest lost revenue opportunities in e-commerce. (Source: Baymard Institute, 2024)
Why Reminders Matter
The good news is that many of those carts can be rescued. Studies show that reminding customers about items they left behind can recover up to 30% of abandoned carts. These nudges work because customers often abandon for simple reasons like distraction, comparing options, or planning to finish later.
Timely notifications bring them back when the intent to purchase is still fresh. (Source: SaleCycle, 2024)
Push Outperforms Email and SMS
While email and SMS remain common channels for cart recovery, they’re not always the most effective. Research shows that push notifications achieve open rates of up to 75%, compared to about 20% for email.
Customers see push messages instantly on their devices, making them more likely to re-engage before they lose interest. SMS can also feel intrusive, whereas push strikes the right balance of visibility and convenience. (Source: Engagement Benchmarks, 2023)
Driving Loyalty Through Personalization
It’s not just about reminding customers. It is about reminding them in the right way. Personalized push notifications that include product details or limited-time offers see engagement rates more than 120% higher than generic messages.
By tailoring notifications to each shopper, retailers can rescue more carts and strengthen loyalty at the same time. (Source: Mobile Usage Study, 2024)
Pushly’s Role in Cart Recovery
Pushly helps retailers turn abandoned carts into completed purchases by delivering timely, personalized push notifications directly to customers’ devices. With an average click-through rate of 10%, Pushly’s platform ensures that customers are reminded at the perfect moment, driving measurable ROI.
The data proves that push is not just a communication channel. It is a revenue recovery engine. (Source: Pushly Partner Data, 2025)
Final Thoughts
Abandoned carts don’t have to mean lost revenue. With push notifications, brands can meet customers at the right time and on the right device, achieving recovery rates far above what email or SMS campaigns deliver.
Pushly gives retailers the ability to not only rescue abandoned carts but also build stronger, longer-lasting customer relationships.
