Pushly at Axios Media Trends Live
Unlocking ROI with Pushly: AI, Audience Ownership & the Future of Push vs. Email
- Date: September 18, 2025
- Time: 1:30 p.m. - 7:00 p.m.
- Location: New York City
Rethinking ROI in a Changing Media Landscape
At Axios Media Trends Live, leaders across media, technology, and culture came together to explore how audience engagement is evolving. Brendan Ripp shared how brands and publishers can move beyond rented reach by embracing AI-driven personalization, owning their audience relationships, and rethinking the role of push versus email in driving real ROI.
Why This Conversation Matters
As publishers and brands navigate shifting platforms, changing algorithms, and growing audience fragmentation, the ability to build direct, one-to-one relationships has never been more important. This conversation explores how modern engagement strategies can drive measurable ROI while strengthening long-term audience trust.
- AI-powered audience engagement
- Owning direct audience relationships
- Push notifications vs. email in modern CX
- Measuring real ROI beyond impressions
Key Takeaways
AI THAT DRIVES REAL ROI
How AI enables smarter, more timely engagement that translates into measurable business impact.
AUDIENCE OWNERSHIP OVER RENTED REACH
Why owning direct, one-to-one connections is critical in an unpredictable platform landscape.
THE FUTURE OF PUSH VS. EMAIL
How modern push technology complements — and in some cases outperforms — traditional email strategies.
What Our Customers Say
"Pushly has allowed us to continue to engage with users and return them back to our websites. We've recently launched a re-engagement campaign which has increased the views per session of returning customers by +400%."
"The platform is very intuitive, which was essential for me as I was relatively new to managing push notifications for our team. The user-friendly interface made it easy for us to quickly take over and develop an effective strategy."
"The platform is easy to use, and any time there is an issue, or I have a question, James and team are ready to dive in and find a solution or reply with an answer. I have been using this site for a handful of years."
Logistics & FAQs
What is Axios Media Trends Live?
Axios Media Trends Live is a thought-leadership event series bringing together leaders across media, technology, and culture to explore the future of the industry.
Who spoke on behalf of Pushly?
Pushly CEO Brendan Ripp joined Axios Live moderator Hope King for a featured conversation on audience engagement, AI, and ROI.
Is the session available to watch?
Yes. The full talk, “Unlocking ROI with Pushly: AI, Audience Ownership & the Future of Push vs. Email,” is available to watch on demand.
Was Pushly a sponsor?
Pushly was proud to sponsor this sold-out event alongside an incredible lineup of industry leaders.
