Case Study
The Advocate
The Advocate is Louisiana’s largest daily newspaper. Based in Baton Rouge, it serves the southern portion of the state.
The Mission
The Advocate had a goal to increase paid subscribers and use Pushly to meet those goals.
Implementation & Results
Pushly deployed a plan to engage off-site anonymous readers with a signup notification after a specific number of optimized push sessions for maximum conversion.
Pushly is a forward-thinking company that supports clients and helps them achieve their goals. At a time when news organizations must reach readers in many different ways to create habit and promote digital subscriptions, effective push strategies are a must.
Kyle Whitfield
VP Consumer Revenue