How In-App and Web Notifications Cut Through the Noise
Consumers today are bombarded with digital messages. Between endless email campaigns, social posts, and ads, it’s harder than ever for a brand to stand out.
Push notifications change the game by meeting customers directly on the devices they use most. Unlike email, which often gets buried in crowded inboxes, push messages arrive instantly on screens where attention is already focused. This immediacy helps brands capture interest in real time.
Push Outperforms Email in Visibility and Response
While email remains an important channel, it no longer delivers the same level of visibility it once did. Industry data shows that push notifications can achieve open rates of up to 75%, compared with the 20% average for email.
That difference means push notifications are far more likely to be seen and acted upon, helping brands drive repeat visits and bring users back faster. (Source: Engagement Benchmarks, 2023)
Driving Customer Retention with Timely Messaging
Retention is one of the most valuable outcomes of push. Studies show that customers who receive regular push notifications demonstrate retention rates that are more than 120% higher than those who do not.
When messages are delivered consistently, retention can climb even higher—by more than 800% for the most engaged segments. This proves that timely, relevant communication keeps customers connected long after the initial interaction. (Source: Mobile Usage Study, 2024)
Balancing Relevance to Avoid Fatigue
Push is powerful, but it must be used carefully. A Reuters Institute study found that 43% of users disable notifications when they feel overwhelmed or receive irrelevant messages.
The takeaway is clear: personalization matters. By tailoring content to the right person at the right time, brands can maintain trust while keeping audiences engaged. (Source: Reuters Institute, 2025)
The Future of Customer Engagement
As personalization and AI continue to evolve, push will only grow stronger as a tool for customer engagement. Bain research shows that 80% of consumers now rely on instant, on-screen results for at least 40% of their searches, reflecting a preference for immediacy.
In-app and web notifications put brands in position to meet these expectations, delivering relevant content in the moments that matter most. (Source: Bain & Company, 2025)
Final Thoughts
Push notifications—both in-app and web—are redefining how brands build loyalty. By cutting through the digital noise and reaching customers directly on their preferred devices, push brings people back in a way email can’t.
When messages are personalized, timely, and relevant, push becomes more than a communication tool—it becomes the engine of long-term engagement.
