Why App Notifications Matter and How Pushly Leads the Way

Capturing Audience Attention in Real Time

Grabbing your audience’s attention in today’s crowded digital world isn’t easy. That’s why app notifications have become such a powerful tool—they let you connect with users instantly, right when it matters most.

In fact, well-timed notifications can lift engagement by up to 88%, proving just how valuable the right message at the right moment can be. (Source: Mobile Marketing Data Report, 2024)

Driving Long Term Retention

Keeping users active is one of the hardest challenges for apps. Studies indicate that users who receive at least one notification have 120% higher retention than those who receive none. When notifications are sent daily, retention can rise by more than 800%, proving their value in reducing churn. (Source: Mobile Usage Study, 2024)

Outperforming Traditional Channels

Compared to email, notifications stand out for visibility. Research shows that notifications can achieve open rates as high as 75%, while email averages closer to 20%. This makes notifications one of the most reliable ways to reach users directly. (Source: Engagement Benchmarks, 2023)

Balancing Frequency to Build Trust

Too many notifications risk turning users away. A Reuters Institute study found that 43% of users disable notifications when they feel overwhelmed. Delivering fewer but more relevant alerts ensures that audiences continue to value them. (Source: Reuters Institute, 2025)

Pushly as the Industry Leader

Pushly’s platform delivers personalized notifications with measurable results. According to G2, Pushly clients achieve average click-through rates of 10%, significantly above industry benchmarks. By combining AI-driven targeting, audience segmentation, and multi-channel delivery, Pushly helps leading publishers and commerce brands strengthen direct connections. (Source: G2, 2025; Pushly.com)

Let’s Connect

Notifications aren’t just about pushing updates; they’re about building stronger relationships with your audience. With Pushly’s AI-powered platform, you can deliver messages that people actually want to see, driving higher engagement, stronger retention, and lasting trust. Ready to see the difference for yourself? Let’s talk!

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