Resources

September 18, 2024

The collection and application of first-party data has a long history that dates back to the early days...

August 28, 2024

As any skilled marketer knows, testing and optimization are essential for maximizing ROI on campaigns....

August 20, 2024

The fire hose of traffic that once flowed steadily from Google search is beginning to slow down, and...

August 9, 2024

If this year’s Prime Day is any indication, consumers are spending more money. With an over 10% bump...

August 3, 2024

Google’s announcement that it will no longer phase out cookies, but instead allow browser-level...

July 3, 2024

With the 10th anniversary of Amazon’s Prime Day taking place on July 16-17, the internet is buzzing with...

July 1, 2024

AI was a significant topic of discussion at Cannes (no surprise there). We came away contemplating the...

June 7, 2023

and Depth of Sessions Overview A global audience TV and entertainment company was looking for ways to...

June 2, 2023

Background BlackFriday.com is a website dedicated to curating shopping deals for its visitors. The website...

March 17, 2023

In today’s digital world, companies are constantly looking for new ways to engage with their customers...

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