A Proud Moment for Pushly
It’s not every day you see your CEO take the stage alongside some of the biggest names in media and tech. Last week, Brendan Ripp, CEO of Pushly, joined Axios Media Live to talk about the future of audience engagement.
For our team, it was both a proud milestone and an important reminder of the work we’re doing to help publishers and brands connect with their audiences in smarter, more direct ways.
If you haven’t seen it yet, here’s the talk: “Unlocking ROI with Pushly: AI, Audience Ownership & the Future of Push vs. Email.” Watch it here:
AI and the Future of Audience Engagement
One of Brendan’s key points was the role AI now plays in reshaping how brands interact with audiences. Industry studies show that AI-powered personalization can lift engagement rates by more than 40% compared to generic messaging.
That kind of lift is proof that relevance matters—and AI makes it scalable. (Source: Mobile Engagement Benchmarks, 2024)
Why Audience Ownership Matters More Than Ever
The conversation also turned to audience ownership. With search traffic becoming increasingly unpredictable and social platforms tightening their algorithms, relying solely on third-party channels is risky. Research indicates that brands focusing on owned channels like push and apps see retention rates improve by more than 120%, compared to those dependent on external platforms.
The message was clear: when you own the audience relationship, you own your growth. (Source: Mobile Usage Study, 2024)
Push vs Email: A Shift Already Happening
Another big takeaway was the comparison between push and email. While email remains valuable, engagement rates tell a different story. Push notifications achieve open rates of up to 75%, while email averages closer to 20%.
That means push cuts through the clutter and puts content in front of audiences faster, at the exact moment they are ready to engage. (Source: Engagement Benchmarks, 2023)
The Future is Direct Connection
Brendan closed with a vision of where push is heading: toward a model of direct, personalized connection that outperforms traditional channels. With the right blend of AI and owned data, push can turn fleeting interactions into long-term loyalty. That’s the future we’re building at Pushly—and the reason we’re excited to keep leading the conversation.
