Case Study
The Motley Fool
The Motley Fool’s mission is to make the world smarter, happier, and richer—one investment at a time. They believe every dollar is a step toward a dream future, and that long-term investing in great businesses is the best path to wealth. Guided by the Golden Rule, they serve their members, employees, and community with the same care they’d want for themselves.
The Challenge
Looking for new ways to gain premium subscribers.
The Solution
Pushly created auto send program by ingesting RSS related to financial content already being generated to create brand awareness and trust.
Results
9%
Opt-in Rate
23%
M/M Paid us growth in Y1