Case Study

Phone Arena

Over 20 years ago, PhoneArena was built out of passion for technology and the belief it can improve our lives. Today, PhoneArena is one of the leading mobile technology publishers with an audience of over 5 million monthly US readers.

The Challenge

Phone Arena needed targeted, hyper-relevant push notifications based on personal interests to maximize conversion

The Solution

Pushly’s out of the box audience segments coupled with client’s audience segments drove more targeted notifications and boosted CTR

Results

1.4%
Opt-in Rate
1%
Blended Click-Thru Rate
~54k
Page Views
7.6%
Click Rate with Smart Segmenting
~42.5k
Clicks
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