Case Study
Phone Arena
Over 20 years ago, PhoneArena was built out of passion for technology and the belief it can improve our lives. Today, PhoneArena is one of the leading mobile technology publishers with an audience of over 5 million monthly US readers.
The Challenge
Phone Arena needed targeted, hyper-relevant push notifications based on personal interests to maximize conversion
The Solution
Pushly’s out of the box audience segments coupled with client’s audience segments drove more targeted notifications and boosted CTR
Results
1.4%
Opt-in Rate
1%
Blended Click-Thru Rate
~54k
Page Views
7.6%
Click Rate with Smart Segmenting
~42.5k
Clicks