How Pushly Helps News Publishers Capture Attention in a Crowded Media Landscape
News moves faster than ever, and audiences expect updates the moment a story unfolds. Whether it is local reporting, politics, entertainment, or global events, readers want timely alerts they can trust. Pushly helps publishers deliver that immediacy with personalized, opt-in notifications that cut through the noise and reach audiences directly on the devices they already use.
The News vertical on Pushly continues to be one of the strongest performers across the entire platform. Unique click-through rates consistently land between 12 and 20% for most news publishers, proving the value of notifications that engage readers one to one rather than relying on passive impressions. (Source: Pushly Partner Data, 2025)
Why News Publishers Need a Direct Line to Readers
Traditional channels like email and social media no longer guarantee visibility. Inboxes overflow, social algorithms filter content unpredictably, and search traffic fluctuates in ways publishers cannot control.
Opt-in notifications change that. They reach audiences instantly and directly, ensuring that breaking stories are not buried or delayed. News publishers using Pushly achieve reliable, high-intensity engagement because readers opt-in to receive updates that matter to them.
For many organizations in the News vertical, this has become a competitive advantage. Strong engagement rates reflect the trust readers place in publishers who deliver timely, personalized updates instead of hoping algorithms boost their content.
Vertical Strength: Relevance Drives Results
While the entire News category performs at a high-level, some segments achieve exceptional engagement. Regional and local news publishers, along with entertainment properties, regularly exceed 20% unique click-through rates. (Source: Pushly Partner Data, 2025)
These outlier results demonstrate two core truths:
• Readers care deeply about content that feels close to home
• Timeliness is everything in the news cycle
Pushly supports this by allowing publishers to target users based on behavior, interests, and location, ensuring each message reaches the audience most likely to engage.
Scale That Still Maintains Quality
One of the most impressive aspects of the News vertical is how well it balances reach with performance. Across the entire dataset, aggregate impressions generate an average unique click through rate of 11%. (Source: Pushly Partner Data, 2025)
This shows that publishers do not need to choose between scale and efficiency. With Pushly, they can achieve both:
• Massive reach across millions of opted-in readers
• Meaningful engagement built on personalized delivery
Unlike traditional broadcast channels where more impressions often dilute quality, Pushly’s notification system strengthens performance as audiences grow.
Wrapping It Up
The News industry demands speed, accuracy, and a direct path to the reader. Pushly delivers all three. With strong click-through rates, high-performing verticals that consistently exceed expectations, and a platform that scales without losing engagement quality, Pushly gives publishers what modern news requires most: connection without barriers.
In an era where algorithms dictate visibility and traditional channels are less predictable, Pushly brings certainty back to audience engagement. Each notification becomes an opportunity to inform, activate, and strengthen trust with readers who want updates as they happen.
For publishers looking to stand out in a crowded landscape, Pushly offers the tools to deliver breaking news quickly, intelligently, and at scale. When every moment matters, Pushly makes sure your audience never misses the story.
