The Power of Pushly: Ticket Sales & Event Engagement

Photo by: Mika Baumeister

Selling tickets isn’t just about the initial transaction—it’s about keeping fans engaged throughout the entire event lifecycle. From the ticket drop to post-event swag, Pushly provides a direct and effective way to capture attention and drive action. Whether you’re a ticketing platform or an event organizer, mobile  notifications enhance engagement – enabling the dissemination of important information, and ultimately, providing convenience to the user.  

Unlike email or social media, which rely on proactive behavior on the user end, notifications offer instant, high-visibility communication. They prompt real-time engagement – often inspiring action even when users weren’t planning to take one.

Businesses value push because it drives sales, maximizes attendance, and enhances fan engagement. Take Ticketmaster, for example. 

By leveraging push notifications with Pushly, Ticketmaster saw a $20 million lift in annual revenue—a testament to the power of real-time, direct communication. But push isn’t just about sales. It also plays a crucial role in streamlining event operations, from ticket distribution to crowd management.

Maximizing Ticket Sales  

Selling out an event requires more than just listing tickets online. Strategic push notifications can create urgency and encourage impulse purchases, helping ticketing platforms and event organizers drive conversions.

1. Pre-Sale & Ticket Drop Alerts: Anticipation is everything. Fans want to be the first to know when tickets go on sale, and push notifications provide an instant alert when pre-sales begin.Ticketmaster has perfected this approach, using push notifications to: 

   1. Notify fans about early access opportunities

   2. Create urgency with countdowns and limited-availability warnings 

   3. Compel fans to purchase immediately

      
      

2. Last-Minute Deals & Seat Upgrades: Even after the initial sales rush, push notifications help fill remaining seats and maximize revenue. Targeted push notifications for seat upgrades and exclusive offers can encourage attendees with general admission tickets to upgrade on the spot. This strategy ensures that last-minute buyers don’t just purchase a ticket—they spend more on better experiences.

Enhancing the Fan Experience Before & During Events

Once fans secure their tickets, engagement opportunities expand. . Think of push notifications as a digital concierge – ensuring a smooth and fun journey from purchase to event day. By making fans feel like insiders, organizers enhance the emotional experience and boost brand affinity. 

1. Event Reminders & Check-In Updates: One of the biggest challenges event organizers face is last-minute no-shows. Push notifications can help combat this by sending timely reminders with essential details, such as:

   1. Event start times

   2. Venue location & parking instructions

   3. Entry requirements (QR codes, vaccination policies, etc.)

      
      

2. Exclusive Content & Fan Engagement: Beyond logistics, push notifications can heighten excitement and build deeper fan connections. Fans love sneak peeks of artist rehearsals, surprise setlists, and backstage moments. Push notifications make it easy to deliver these engaging moments straight to their devices.

   
   

Keeping Fans Engaged After the Event

Engagement shouldn’t stop when the show ends. Post-event push notifications can turn one-time attendees into long-term superfans.

1. Merchandise Offers & Post-Event Content: Fans leave events buzzing, eager to relive the experience. Push notifications can help extend that excitement by promoting:

   1.  Limited-edition merchandise

   2. Exclusive behind-the-scenes footage

   3. VIP access to future events

      
      

2. Feedback & Future Event Notifications: Feedback is essential for improving future events. Push notifications can prompt attendees to: 

   1. Share their experience through quick surveys

   2. Get early access to tickets for upcoming events

   3. Receive personalized recommendations for similar events 

   
   

Pushly: The Competitive Advantage  

Mobile notifications have become an indispensable tool for the entertainment industry – whether to boost ticket sales, convert one-time show goers into super fans or improve the day-of experience. Anyone who has purchased a ticket to a show or a seat on a flight knows that personalized, timely communication makes all the difference in building relationships between brands and audiences. 

Ready to optimize your ticketing strategy with push notifications? Pushly can help you implement the right solutions to maximize fan engagement and boost revenue.