Pushly is pleased to announce a solution for capturing and retaining attention of potential customers. As customers become more selective and their online behavior more complex, marketers must leverage every tool at their disposal to convert interest into action. And we believe the most powerful yet often underutilized tool in a marketer’s arsenal is the “abandon browse” capability.
What exactly is “Abandon Browse”?
Abandon browse is a marketing strategy that targets visitors who have viewed products or services on your website but did not add anything to their cart or make a purchase. Unlike the more commonly known “abandon cart” emails, which target users who have placed items in their cart but left before completing their purchase, abandon browse messages aim to re-engage users who demonstrated interest but didn’t take further action.
And why does it matter?
This solution is important because it empowers marketers to recapture the attention of consumers who might otherwise slip away. Here’s why:
High Intent Indicators: A user who browses specific products or services on your site has shown interest, even if they haven’t made a purchase. This behavior indicates a higher level of intent compared to those who bounce off your site quickly. Targeting these users can help you convert that interest into a sale.
Personalized Engagement: Abandon browse campaigns allow for highly personalized outreach. By analyzing the specific products or categories a user viewed, you can tailor your messages to reflect their interests, making the communication more relevant and compelling.
Increased Conversions: By addressing users’ specific browsing behavior, abandon-browse notifications can significantly boost your chances of turning casual browsers into buyers.
The story behind the Pushly “Abandon Browse” solution:
In 2022, Live Nation Entertainment approached us for their Canadian market. The world’s largest entertainment company was seeking to increase customer purchase.
We launched with a one month pilot for Live Nation Entertainment, and results far exceeded expectations, allowing the partnership to expand quickly moving into the much larger US market. With the expansion of our pilot, browse abandonment was an identified high priority use case.
Through close collaboration with Pushly engineering and Live National Entertainment data teams, we diligently focused on expanding our platform’s capabilities to support browse abandonment.
Fast forward to present day, two years into our partnership, we have rolled out to 17 global markets.
We’re extremely proud of our success metrics. The partnership has contributed to incremental revenue lift of $21MM. And Pushly notifications have increased the click to purchase rate to nearly 15%. This is a testament to the A/B testing and segmentation strategies that Pushly and the Live Nation Entertainment marketing tech team designed together.
Comments