Push 101

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Our frequently asked questions will make
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  • What are Browser Notifications?

    Browser Notifications are content units delivered directly to a subscriber’s device. The appearance of a Notification varies depending on which device and browser combination the subscriber is using at the time of subscription.

  • Which devices and browsers support Notifications?

    Generally speaking, most major market browsers and devices support Notifications. The key exception is iPhones, which have not yet been opened to the browser Notification channel.

    Pushly supports all browsers that currently implement Web Push.

    BrowserMinimum Version
    Microsoft Edge17
    Samsung Internet Browser4
    Safari (Desktop)OSX 10.9
    QQ Browser1.2
    UC Browser12.12

  • How do visitors subscribe to get Notifications?

    In order to become a Notification subscriber, website visitors must give the domain they are currently visiting explicit permission to deliver Notifications. In the Chrome desktop browser, this permission appears as a gray box in the upper left corner of the window. The box gives the visitor the option to “Allow” or “Block” Notifications. If the visitor selects “Allow”, they become a subscriber and can be sent Notifications.

    Firefox, Edge, and other browsers carry somewhat varied language when presenting visitors with the option to subscribe to Notifications, but all require either an affirmative response in order for a visitor to become a subscriber.

  • Do I have to login every time I want to send a push notification?

    Pushly offers the ability to automate your notification deployment. You are able to integrate Pushly with your CMS or RSS feed to automatically deploy notifications based on defined criteria.

  • I want to be able to target my push notifications based on a subscriber’s behavior on my site, can Pushly help with that?

    Absolutely! With Pushly’s integration, we’re able to collect information based on user-level behavior which is associated with a user’s anonymized subscription ID. Pushly organizes that behavioral data into audience segments, allowing you to send subscribers content they most likely will find engaging.

  • Does Pushly store or sell my subscribers’ data?

    Pushly does not store any personally identifiable information (PII) about your users, nor do we sell your subscribers’ data to third parties.

  • Do web push notifications work on all devices?

    Web push notifications work on nearly all devices except for iOS Mobile (iPhones). This means desktop (Mac/PC) and other mobile devices (Android) are available. As additional devices enable this technology, our team is prepared to integrate our technology.

  • How many people from my company can use your platform?

    Our partners get unlimited seats in the platform, meaning any team member you select can be added to your account.

  • Is there a limit to how many pushes we can send?

    Pushly does not limit the number of pushes you can send to your users. We will work with you to integrate this new channel.

  • How often should I send notifications?

    Overall, we recommend sending at least one notification per day. After 2-3 weeks of being live,
    you’ll want to start using segmentation to help target your audience with more relevant
    notifications. Not only will it reduce the chances of annoying your subscribers, it will ensure
    they get content you know they’re interested in receiving. Your editorial judgement will
    determine what content will work best for your audience. Contact your account manager if
    you’d like more specific guidance.

  • What is considered a good opt-in rate and click-through rate (CTR)?

    For opt-in rate, we tend to see higher performance on mobile devices than on desktop, but they can
    both build substantial audiences. Opt-in rates vary based on industry and the type of content our
    partners produce, but below are the averages we tend to see.

    Opt-in rates:

    • Baseline – 5%

    Vertical Specific 

    • Food – 6%
    • Regional News - 7% 
    • National News – 5-6%
    • Entertainment News – 5%
    • Celebrity News – 4-5% 
    • Lifestyle/Home – 5-6% 
    • Spanish Language News – 9% 


    • Baseline – 5-10% (depending on usage patterns)
    • All Subscriber Sends – 5% 
      • Generally, once you reach a large scale, we expect sends going to your whole audience will net around a 5% click rate. This rate can appear deceptively low, as partners of roughly your size can average higher than 10-15,000 clicks per all-subscriber send as they scale.

    • Segmented Sends – Performance depends on the segments being targeted and ranges vary across domains, but these are averages we’ve seen with partners (): 
      • Breaking News – 10-20% 
      • Entertainment (TV, Movies) – 10-15%
      • Politics – 10- 15% 
      • Celebrity – 8-12%
      • Sports – 10-13% 

    For click-through rate (CTR), we’ve broken it out with more specific categories. CTR can always be boosted by targeting notifications using segmentation, as well as A/B testing within the platform to optimize copy. Remember, your account manager will be there to train and counsel as you go. 

  • Does Pushly support native mobile apps?

    Not at this time. Pushly currently only supports mobile web browser notifications. Please contact your account manager if you’d like further information.

  • Can we A/B test notification Sends?

    Yes. We recommend utilizing the A/B testing feature with notifications to help learn what works and what doesn’t. We currently offer two kinds of notification A/B testing: 

    • Split Delivery: At the time of creation, a user can choose to run a straight percentage split, where notification versions get a set percentage of volume (ex: 50/50, 30/70).
    • Sample: Each notification variation receives an assigned percentage of volume. After a set volume, the notification with the highest engagement rate will receive the remaining volume. We plan to add additional functionality to this tool throughout the year.

    Reach out to your account manager for more information on how to setup an A/B test, or visit the A/B Testing section under notifications on our documentation webpage.